Best Marketing Giveaways for Small Business: 20 Innovative Small Business Giveaway Ideas to Boost Your Brand

Small business giveaway ideas are diverse and adaptable to various industries and brand images. From customised stationery to exclusive memberships, these 20 ideas offer innovative ways to boost your brand and connect with your audience.

Published / Last Edit on: August 16, 2023

In the competitive world of small businesses, standing out is crucial. Marketing giveaways are a powerful tool to capture attention and build brand loyalty.

But what are the best small business giveaway ideas that can truly make an impact?

In this article, we’ll explore 20 innovative and cost-effective giveaway ideas tailored for small businesses, explaining how each can be useful, the impact on brand image, and the type of businesses they are best suited for.

1. Customised Stationery

Personalised Notepads and Pens: Practical for all businesses, they keep your brand in daily view.
Eco-Friendly Options: Show your commitment to sustainability, ideal for eco-conscious brands.

2. Branded Coffee Mugs

Unique Designs: Perfect for creative businesses to showcase their flair.
Versatility: Suitable for corporate events or customer appreciation.

3. Reusable Shopping Bags

Practical and Eco-Friendly: Great for retail businesses, promotes sustainability.
Wide Range of Styles: Tailor to your brand image and target audience.

4. Digital Freebies

E-Books and Guides: Share expertise, ideal for educational and consulting firms.
Exclusive Discounts: Encourage repeat business, perfect for e-commerce.

5. Event Tickets and Experiences

Local Events: Engage with the community, suitable for locally-focused businesses.
Exclusive Experiences: Offer something unique, ideal for niche markets.

6. Branded Water Bottles

Health-Conscious Promotion: Align with wellness brands.
Sustainable Materials: Reflect eco-friendly values.

7. Custom T-Shirts and Apparel

Walking Billboards: Promote brand awareness, great for casual brands.
Employee Uniforms: Enhance professional image, suitable for service industries.

8. Personalised Tech Accessories

USB Drives: Practical for tech companies.
Phone Holders: Broad appeal, suitable for modern, tech-savvy brands.

9. Gift Cards and Vouchers

Incentivise Purchases: Encourage sales, ideal for retail and online stores.
Customer Loyalty Rewards: Build long-term relationships, suitable for service providers.

10. Branded Calendars and Planners

Year-Round Visibility: Keep your brand in sight, ideal for B2B companies. See custom desk pads
Organisational Tools: Appeal to professionals and students alike.

11. Custom Keychains

Practical and Portable: Broad appeal, suitable for automotive or real estate businesses.
Various Shapes and Sizes: Tailor to your brand, ideal for creative industries.

12. Social Media Contests

Engage Online Audience: Increase online presence, great for digital brands.
Shareable Content: Encourage viral marketing, suitable for trendy businesses.

13. Branded Food Items

Custom Cookies and Chocolates: Delight customers, perfect for hospitality.
Catered Events: Showcase quality, ideal for high-end brands.

14. Interactive Games and Puzzles

Engage Customers: Encourage interaction, suitable for family-friendly brands.
Fun Branding: Show a playful side, great for creative industries.

15. Personalised Health and Wellness Products

Custom Hand Sanitisers: Promote health, suitable for healthcare and wellness brands.
Branded Face Masks: Show care and responsibility, ideal for public-facing businesses.

16. Educational Workshops and Webinars

Share Expertise: Position as an industry leader, great for professional services.
Build Community: Engage with customers, suitable for community-focused brands.

17. Custom Stickers and Decals

Versatile Branding: Broad appeal, suitable for youth-oriented brands.
Creative Expression: Showcase artistic flair, ideal for design firms.

18. Branded Office Supplies

Desk Organisers: Enhance productivity, suitable for corporate clients.
Custom Mouse Pads: Practical branding, ideal for tech companies.

19. Sponsorships and Partnerships

Local Community Support: Build goodwill, great for community-oriented businesses.
Collaborative Marketing: Leverage partnerships, suitable for complementary brands.

20. Exclusive Memberships and Subscriptions

VIP Access: Enhance customer loyalty, ideal for premium brands.
Ongoing Engagement: Keep customers coming back, suitable for subscription-based services.