In a busy event hall, exhibition space, or storefront, your roller banner has just seconds to catch someone’s eye. A well-designed roller banner can turn heads, generate leads, and enhance your brand’s visibility—if done right.
At DiscoverPrint, we’ve helped businesses across the UK create eye-catching roller banners that make an impact. In this blog, we’ll walk you through the key principles of roller banner design so you can stand out, stay memorable, and drive results.
📏 1. Start with the Right Banner Size
Most common UK roller banner sizes:
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Standard: 850mm x 2000mm (most popular)
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Wide: 1000mm+ width for more visibility
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Desktop Banners: A3 or A4 for close-up/tabletop use
🎯 Tip: Know your venue and choose a size that matches your space and distance from viewers.
🎯 2. Focus on a Single, Clear Message
Keep it simple. A roller banner should communicate one key message:
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Who you are
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What you offer
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What action the viewer should take
Avoid cramming in too much info. A short headline with supporting points or benefits works best.
✅ Good examples:
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“Need Print Fast? We Deliver Next Day.”
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“Join Our Gym – First Month Free!”
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“Professional Web Design – Let’s Talk.”
🎨 3. Use Strong Branding & Colour
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Place your logo at the top (it’s the first thing viewers see).
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Stick to brand colours for consistency.
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Use contrast for readability (light text on dark or vice versa).
💡 Avoid overly complex designs or colours that clash.
🖼️ 4. Include High-Quality Images or Icons
Images draw the eye before text. Make sure:
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Photos are 300 DPI for print
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Icons are clean and purposeful
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Backgrounds don’t overpower your content
📌 Don’t stretch or pixelate logos or graphics.
🧭 5. Use a Visual Flow (Top to Bottom)
Design your banner like a funnel:
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Logo at the top
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Headline/message next
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Supportive info or visuals
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Call-to-action (CTA) at the bottom
📥 Great CTAs: “Visit Us Today”, “Scan the QR Code”, “Call for a Free Quote”
❌ 6. Common Mistakes to Avoid
| Mistake | Solution |
|---|---|
| Too much text | Focus on 1–3 key points |
| Low-resolution images | Use 300 DPI or vector artwork |
| Cluttered design | Use white space and clean fonts |
| No clear CTA | Always include an action point |
| Wrong sizing/layout | Design to your banner’s exact specs |
🛠️ Let DiscoverPrint Help You Get It Right
We offer:
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Standard & wide roller banners
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Design support and pre-print checks
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Scratch-resistant, vibrant print quality
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Fast UK delivery
🟢 Order Your Custom Roller Banner →
📈 Final Thoughts
A well-designed roller banner is your silent salesperson—standing tall, capturing attention, and communicating value instantly. By following these design principles, you’ll ensure your banner works hard for your brand wherever it’s displayed.
📩 Need help turning your idea into print?
🔗 Contact our team or browse our full print collection today.
