Flyer Printing in the UK: Everything You Need to Know

Published / Last Edit on: May 14, 2025

Flyers are one of the most affordable and effective marketing tools available to UK businesses. Whether you’re announcing a new product, promoting an event, or simply spreading the word locally, printed flyers help deliver your message directly into people’s hands.

At DiscoverPrint, we specialise in high-quality flyer printing for businesses across the UK. In this guide, we’ll walk you through everything you need to know — from choosing the right size to understanding legal considerations.

📏 1. Flyer Sizes in the UK

Choosing the right flyer size is crucial. Here’s a quick overview:

A6 (105 x 148mm) – Pocket-sized and ideal for handouts
A5 (148 x 210mm) – Most popular; great balance between content and portability
A4 (210 x 297mm) – Suitable for menus or informational flyers
DL (99 x 210mm) – Ideal for letterbox drops or inserts

✅ Tip: Go with A5 for general promotions, and A6 for mass handouts.

🎨 2. Design Essentials

A good flyer design grabs attention in seconds. Key elements include:

Headline: Short, bold, and benefit-focused
Imagery: High-resolution, relevant visuals
Call to Action: Tell readers exactly what to do next (e.g., Call Now, Visit Website)
Contact Info: Include phone number, website, email, or QR code

🧠 Pro Tip: Stick to your brand colours and fonts to build recognition.

✨ 3. Paper Types & Finishes

Different finishes can drastically affect the flyer’s look and feel:

Gloss Finish: Shiny, vibrant colours – perfect for images
Matte Finish: Smooth, non-reflective – ideal for text-heavy designs
Silk Finish: Balanced between gloss and matte
Uncoated: Easy to write on – good for feedback forms or vouchers

📦 Paper Weights (GSM):

130–170gsm: Lightweight and cost-effective
250–350gsm: Premium, durable feel

🖨️ 4. Digital vs. Litho Printing

Digital Printing: Great for short runs and quick turnaround
Litho Printing: Better for bulk orders, consistent colour quality

At DiscoverPrint, we offer both — depending on your needs and budget.

📬 5. Distribution Options

Flyers work best when you get them in front of the right people. Popular methods include:

Door-to-door delivery
In-store handouts
Event giveaways
Mailbox inserts with magazines or newspapers

🔎 Bonus Tip: Use geo-targeting or postcode targeting to narrow your distribution.

⚖️ 6. Legal Requirements

Flyers are legal marketing tools, but keep in mind:

Always include your company name and contact information
Avoid false advertising or exaggerated claims
If using customer data, follow GDPR guidelines
Local councils may require permission for public distribution

💡 Final Thoughts

Flyers continue to be a powerful marketing tool for businesses of all sizes. Whether you’re a café, fitness studio, estate agent, or eCommerce brand, well-designed flyers help you stand out in your local market.

At DiscoverPrint, we make flyer printing easy, affordable, and stress-free. From design to doorstep — we’ve got you covered.